Current Role & Positioning

Viktor Tolstoy is a marketer at Halfee responsible for brand development, marketing strategy, and new client acquisition. His primary objective is to build an effective marketing system that supports company scaling.

Scope of Experience & Expertise

Viktor covers the full marketing lifecycle: from strategy development and ad launches to SEO, social media growth, creative production, and performance analytics. He is also actively involved in brand development and executing scaling plans for Halfee.

Career Path & Background

He began his professional career in residential building design, gaining extensive experience with technical documentation and architectural solutions. Later, he worked in e-commerce and product photography. Since 2023, he has dedicated himself entirely to marketing, completing specialized training and joining the Halfee team.

Education

• Degree in Civil Engineering (residential building design).
• Professional training in marketing, SEO, brand strategy, and digital advertising in Ukraine and abroad.

Professional Skills

1. Marketing strategies.
2. Meta Ads & Google Ads.
3. SEO optimization & growth.
4. Brand building & social media management.
5. Campaign analytics & performance optimization.

Key Achievements

• Built Halfee’s end-to-end marketing system.
• Developed comprehensive brand growth and customer acquisition strategies.
• Contributed to company scaling and the launch of new business verticals.

Motivation & Professional Goals

Viktor firmly believes that marketing is first and foremost a business growth tool. He is driven by creating strategies that deliver measurable results, strengthen the brand, and foster sustainable company growth.

Combining a technical background, analytical mindset, and modern marketing toolkit allows Viktor to build a systematic marketing approach that drives Halfee’s brand development and long-term business goals.